In this article, we'll discuss landing pages, how they work on Homebot, and some creative ways you can use them to generate leads in person, on the web, and in print marketing materials.
Check out THIS article for example scripts.
Use the following links to jump ahead:
How to use your landing page in person.
How to promote your landing page on the web
How to add your landing page to marketing materials.
What is a landing page?
A Homebot landing page is a stand-alone web page unique to your account that can be used to capture potential business or leads.
Depending on your account, you'll have access to 1 or 3 landing pages:
Homeowner leads
Buyer leads
Property Search leads
Agents on Homebot will need a lender co-sponsor to access the buyer and property search landing pages. More on that HERE.
How the Homeowner landing page works:
The Homeowner leads page lets you capture potential business by encouraging people to input their home address to find out what their home is worth:
Once they've entered their home address, they’ll be teased with the homeowner's digest, with sections blurred out, enticing them to enter their email to get the full report.
When their email is provided and they click 'Go' a couple things will happen:
We'll notify you via email that you have a new lead
We'll automatically start sending the report by the following day
🚨Best Practice: If you see the email and want to send the report out right away, you can do so manually by following the steps in THIS help article.
How the Property Search landing page works:
The Property Search landing page lets you capture potential business by encouraging people to input their contact information to continue exploring listings.
Once they've entered a location, we'll tease several listings and require their email to access them all in Home Search.
When their email is provided, we'll notify you that you have a new lead!
How to use your landing page in person:
Here's what you need to do to start using them face-to-face at networking events, mingling amongst friends, or at open houses.
First, you'll want to bookmark your landing page on your smartphone's home screen for easy access.
While you're giving your professional pitch to mutual friends, potential clients, and acquaintances, have Homebot pulled up on your phone so you can show them the free value-packed homeowners digest you'll send them month over month.
Could you tell a success story about one of your clients who has gained valuable insight about their home wealth since they started using Homebot? People love hearing a good story, so make it wow-worthy and watch the tables turn as they urge you to sign them up immediately.
How to promote your landing page on the web
Host a quick, value-rich online event.
Carve out 15-30 minutes in your day to discuss how homeowners can build wealth using equity in their home. Use Facebook Live, go-to webinar, or another hosting platform to achieve your goal.
Have attendees sign up using their email so you can contact them after the event. During the event, give them your expert industry opinions/advice and a sneak peek of the free value-packed homeowners digest they could receive monthly.
Again, tell a story! Captivate your audience and make signing up with you on Homebot irresistible.
Add your landing page to your email signature
A clickable email signature is a great way to drive traffic to your landing page and continue the interaction with your leads and clients.
You can get creative and add a button like this one:
Or keep it simple with linked text, "Click here to find out what your home is worth!"
Share your landing page on social media
While we've already created ready-made Facebook posts for you, you could also use your landing page on networking sites like LinkedIn, Twitter, or Instagram!
Check out this article for example scripts to use on social media and general best practices.
While LinkedIn is primarily for job searching and professional networking, if you are part of professional real estate or homeowner groups, you could post about Homebot as an excellent, free, value-packed tool, if appropriate. You might even land some mutually beneficial co-sponsorships as well!
Write an intriguing bio on Instagram with a call to action and your landing page. Use the story feature to show your audience how the homeowner's digest works and then direct them to your landing page in your profile's bio section.
On Twitter, you can optimize your profile by adding the landing page to your bio and including a call to action. Now and then, post the web link in your feed, encouraging followers to find out what their home is worth.
How to add your landing page on marketing materials
Turn your landing page into a QR code to add to printed promotional and communication materials.
QR codes are an easy way for people to connect with you and learn more about your business through smartphones.
To encourage people to use your QR code, include the text, "Aim your camera at this QR code to find out what your home is worth."
Here are some creative ways to start using your QR code:
Neighborhood farming; community newsletters, postcards, door hangers
Put it on the back of your business card
Drop cupcakes off at professional businesses with a card attached
Post flyers in country clubs or other establishments
Are you ready to add your QR code to some Homebot templates? Customize your own now!
What's next? Learn how to manage your new leads!