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Example Script for Your Personalized Landing Pages
Example Script for Your Personalized Landing Pages

General best practices for generating new leads with your personalized Homebot landing page.

Erica McGarvey avatar
Written by Erica McGarvey
Updated over a week ago

Sometimes, you'll hear Homebotters reference the landing pages under the Get Leads tab as PURLs. A PURL stands for personalized URL. A personalized URL is a stand-alone web page designed to offer a service or product in exchange for contact information. They're typically used in marketing and advertising to build customer databases.

Below are some best practices for crafting a catchy social media post or email campaign using the Homeowner and Buyer landing page.


Writing a social media post or email campaign can be intimidating. Below are a few rules to consider and examples for each. Then we'll put it all together at the end.

  1. Keep it short and easy

  2. Make your call to action clear

  3. Use words that evoke interest or emotion

  4. Use video or images (if applicable)


Keep it short and easy

Considering someone's time is paramount in our society, and since people are more distracted than ever, it's crucial to grab your reader quickly. Try describing what you're offering in just one sentence. And if you can, do it at a 7th-grade level instead of over-complicating your messaging. For example, "I invested in this technology that allows you to track your home's value and discover ways to leverage your equity."

Make your call to action clear

Capturing leads with the Homeowner PURL is a two-step process. To become a new lead in your database, they're required to enter their home address and email. You'll want to clarify this to avoid missing out on potential business. Keep it simple like this, "Click on the link below to find out what your home is worth and then enter your email address..."

Use words that evoke interest or emotion

Want to get your reader to click without even thinking about it? Appealing to human emotion can do just that. If you know your audience well, try appealing to their interests. If you can do both, write with emotion and to their specific interests, even better. It can be as simple as "...start building more wealth today to save for that vacation rental tomorrow."

Use video or images (if applicable)

If you're comfortable in front of the camera and feel your audience engages at a higher rate that way, consider turning your script into a quick 60-second video. Or, if you have a great image to accompany the post, use that instead.

Now let's put it all together:

"I invested in this technology that allows you to track your home's value and discover ways to leverage your equity. Click on the link below to find out what your home is worth, and then enter your email address so you can start building more wealth!"


You may also consider using the structure of an elevator pitch to craft your post.

The structure includes a:

  1. Hook

  2. Problem

  3. Solution

  4. Closing

The opening sentence should immediately grab the audience's attention and evoke curiosity or emotion. The following sentence should support the initial statement, often by presenting relevant data. The third sentence should present your offer, and the final sentence should be your closing or call to action (CTA).


Below is an example script to capture buyers using the Property Search leads landing page and the elevator pitch structure:

  1. Most first-time home buyers don’t know the actual cost of purchasing in today’s market.

  2. That’s because purchasing a home can come with unexpected or hidden costs.

  3. I invested in technology that enables my clients to shop smart by providing financial insights on active listings based on their budget and current market data.

  4. Click the link below to start exploring markets nationwide, and when you find a listing you like, enter your email to gain financial insights.


Below is an example script to capture buyers using the Property Search leads landing page and the elevator pitch structure:

  1. Did you know most homeowners are leaving money on the table?

  2. 74% of Homeowners are underutilizing their biggest asset because they lose touch with their lender after closing.

  3. I’ve invested in a tool that allows my clients to track their home's value, discover ways to leverage their equity over time, and easily reach out with questions 24/7.

  4. Click the link below to find out what your home is worth, and be sure to add your email so you can start building more wealth with your home today!


Pro Tip: The welcome email your clients receive is a great place to find out how we describe the benefits of the homeowner digest and buyer report. Read the welcome emails here.

Next, check out this article for more ways to use your Homebot PURLs.

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