Curious to know what precisely the welcome emails say, read them verbatim:
FOR HOMEOWNERS
Subject: I've set you up with Homebot
Body:
I am excited to let you know that I have invested in a new technology called Homebot that you will soon be enjoying (free of charge)!
You will be receiving a free monthly email called the "Homebot Digest." Homebot offers homeowners a highly personalized report containing valuable information to empower you to make smarter financial decisions when it comes to your home.
What will Homebot track for you? Take a look below...
Current and historical estimated market value of your home
Appreciation since you purchased your home
Net worth/equity in your home
A breakdown of principal and interest paid
Tips for how to save on interest payments
Your purchasing power to buy an investment property or trade up to a new home
Estimated rental figures for your home (or a room in your home) on services like Airbnb or VRBO
Your current cash-out potential for doing things like consolidating high-interest debt or increasing your home value through home improvement
If you think the value of your home is incorrect, you can challenge the value to improve future accuracy.
I hope you find this information valuable; however, if you are not interested in receiving this report, please let me know and I will cancel your subscription, or simply click "Unsubscribe" in the Homebot email.
You should receive your first report shortly. Please feel free to call or email me at any time and I hope you enjoy Homebot!
Best,
{Your information}
PRO Tip: Add a personalized welcome video
FOR BUYERS
Subject: I've set you up with Homebot for Buyers
Body:
I am excited to let you know that I have invested in a product called Homebot to be your free personal guide through your home-buying journey! To start, you will receive a regular email called the "Homebot Market Report" -- a customized interactive guide with critical information to help you buy smart.
What will the Homebot Market Report do for you?
Explore neighborhoods and cities nationwide to find the best market to match your goals
Use current market temperatures to guide your buying strategy
Estimate how much home you can afford at today's interest rates
See how much your new home could rent for on services like Airbnb
Get your finances prepared so you can move quickly on your dream house!
Plus, if you already own a home, you can choose to enter your address to sign up for a Homebot home digest – you'll find the sign-up at the top of the interactive Markets explorer. This "report card for your home" will help you to build wealth and save money over time by better understanding your equity.
I hope you find this information valuable; however, if you are not interested in receiving the Market Report, please let me know and I will cancel your subscription, or simply click "Unsubscribe" in the Homebot Market Report email.
You should receive your first report tomorrow. Please feel free to call or email me at any time and I hope you enjoy Homebot!
Best,
{Your information}
PRO Tip: Welcome your buyers with a personalized video!
What's Next? Customize your welcome emails