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Example Script for Your Homeowner PURL and General Best Practices
Example Script for Your Homeowner PURL and General Best Practices

Generate new leads with your personalized Homebot landing page.

Erica Stern avatar
Written by Erica Stern
Updated over a week ago

Before we start, let’s first define what a PURL is.

A personalized URL (PURL for short) is a stand-alone web page designed to offer a service or product in exchange for contact information. They are typically used in marketing and advertising to build customer databases.

Ok, with that out of the way, let’s dive in.

Writing a social media post or email campaign can be intimidating. Below are a few rules to consider and examples for each. Then we'll put it all together at the end.

  1. Keep it short and easy

  2. Make your call to action clear

  3. Use words that evoke interest or emotion

  4. Use video or images (if applicable)

Keep it short and easy

Considering someone's time is paramount in our society, and since people are more distracted than ever, it's crucial to grab your reader quickly. Try describing what you're offering in just one sentence. And if you can, do it at a 7th-grade level instead of over-complicating your messaging. For example, "I invested in this technology that allows you to track your home's value and discover ways to leverage your equity over time."

Make your call to action clear

Capturing leads with the Homeowner PURL is a two-step process. To become a new lead in your database they're required to enter their home address and email. This is something you'll want to clarify to avoid missing out on potential business. Keep it simple like this, "Click on the link below to find out what your home is worth and then enter your email address..."

Use words that evoke interest or emotion

Want to get your reader to click without even thinking about it? Appealing to human emotion can do just that. If you know your audience well, try appealing to their interests. If you can do both, write with emotion and to their specific interests, even better. It can be as simple as "...start building more wealth today to save for that vacation rental tomorrow."

Use video or images (if applicable)

If you're comfortable in front of the camera and feel your audience engages at a higher rate that way, consider turning your script into a quick 60-second video. Or if you have a great image to accompany the post, use that instead.

Now let's put it all together:

"I invested in this technology that allows you to track your home's value and discover ways to leverage your equity over time. Click on the link below to find out what your home is worth and then enter your email address so you can start building more wealth today!"

Pro Tip: The welcome email your clients receive is a great place to find out how we describe the benefits of the homeowner and buyer report. Take a look at it here as you craft your messaging.

Next, check out this article for more ways to use your Homeowner PURL.

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