Landing pages are stand-alone web pages designed to offer a service or product in exchange for contact information. They're typically used in marketing and advertising to build customer databases.

In this article, you'll find best practices for crafting a catchy social media post or engaging email campaign using the Homeowner leads page and the Property Search landing page.

Jump ahead using the links below:

Example script for buyers
Example script for homeowners
Content rules to follow
Content structure

Learn about your personalized Homebot landing pages and how they work HERE.

Crafting a social media post or email campaign can feel overwhelming, but it doesn’t have to be! Here are some key rules to keep in mind, along with examples to guide you. By the end, we’ll bring everything together into a polished final piece.

Content rules to follow

Keep it short and easy
Make your call to action clear
Use words that evoke interest or emotion
Use video or images (if applicable)

1. Keep it short and easy

Respecting your audience's time is more important than ever, especially in a world full of distractions. That’s why it’s essential to capture their attention quickly. Aim to describe your offer in just one clear and concise sentence—ideally at a 7th-grade reading level to keep your messaging simple and accessible. For example: "I invested in a tool that helps you track your home's value and find smart ways to use your equity."

2. Make your call to action clear

Capturing leads with the Homeowner landing page is a straightforward two-step process. To add a new lead to your database, they’ll need to provide their home address and email. It’s important to communicate this clearly to avoid losing potential opportunities. Keep it simple and inviting, such as: "Click the link below to discover your home's value, then enter your email address to..."

3. Use words that evoke interest or emotion

Want to get your audience to click without hesitation? Tapping into human emotion is a powerful way to make it happen. If you understand your audience well, craft your message to align with their passions and interests. Better yet, combine emotion with relevance for maximum impact. For example: "...start building more wealth today so you can turn that dream vacation rental into reality tomorrow."

4. Use video or images (if applicable)

If you’re confident on camera and know your audience responds well to video content, try transforming your script into a quick, engaging 60-second video. Alternatively, if you have a compelling image that complements your message, let it do the talking instead.

Now let's put it all together

"I invested in a tool that helps you track your home's value and find smart ways to use your equity. Click the link below to discover your home's value, then enter your email address to start building more wealth so you can turn that dream vacation rental into reality."

Content structure

Use the structure of an elevator pitch to craft your post.

The elevator pitch includes the following 4 sentences:

Hook: Capture your audience's attention with a compelling statement that sparks curiosity or emotion
Problem: Reinforce your hook by highlighting a relevant challenge or need, often supported by data.
Solution: Introduce your offer as the ideal answer demonstrating how it addresses the problem effectively. In this case, the solution is Homebot.
Closing: End with a clear and persuasive call-to-action, or CTA. The CTA should guide your audience on the next step to take.

Example script for buyers

Below is an example script to capture buyers using the Property Search landing page and the elevator pitch structure:

Most first-time home buyers don’t know the actual cost of purchasing in today’s market.
That’s because purchasing a home can come with unexpected or hidden costs.
I invested in this technology that enables my clients to search safely nationwide (no lead traps here!) and gain financial insights based on their budget and current market data.
Click the link below to start exploring markets nationwide and be sure to enter your email to unlock the full search experience.

Example script for homeowners

Below is an example script to capture buyers using the Homeowner landing page and the elevator pitch structure:

Did you know most homeowners are leaving money on the table?
74% of Homeowners are underutilizing their biggest asset because they lose touch with their lender after closing.
I’ve invested in a tool that allows my clients to track their home's value, discover ways to leverage their equity over time, and easily reach out with questions 24/7.
Click the link below to find out what your home is worth, and be sure to add your email so you can start building more wealth with your home today!