Your Activity Feed is the most exciting area to spot all of your new blossoming opportunities! Located under the Clients tab in your main Homebot navigation, you'll see an Activity subtab with:
Engagement metrics from over the past 30 days.
A digestible activity feed, rich with behavioral insights.
Leverage filters to create a list of clients ripe for contact
We're actively tracking how your clients are engaging with the reports throughout a rolling 30 days:
To ensure Homebot works well for your clients, you can track the email performance along with us. We're tracking the number of:
Sends: Emails sent to Homeowners in the past 30 days
Opens: Emails opened by Homeowners in the past 30 days
Views: Unique client views in the past 30 days
We then calculate the percentage, which is the total open and engagement rate! For example, using the image above: Of the home value reports sent, 60% of my clients opened it, and 36% viewed the digest.
Leverage High Engagement
High engagement shows your clients are interested in how their homes and markets are doing. Take advantage of their interest by sending a massvideo email to all of your homeowners and/or buyers to update them on industry trends.
Discover Re-Engagement Opportunities
Click 'More Details' to see if, and how many, clients with email issues: bounces, unsubscribes, etc.:
By clicking on email or data issues, you'll be re-directed to your Issues tab, where you can re-engage or delete inactive clients to keep your client database clean!
Beneath these metrics is your Activity feed, providing you direct insight into your client behaviors and actions:
Check out our guide to the activity tags to learn more about each action.
Filter to Find High Engagement Clients
First, decide if you'd like to filter by type 'Active Homeowners' or 'Active Buyers.' If you'd like to filter to all your highest engaged clients, check neither.
Next, select 'Hide clients that only have views' to get a concentrated list of clients who have taken significant actions like "explored refi opportunities" or "new listing search":
Once you've filtered your list, do some digging into their activity by clicking on their name:
Use their activity to help you understand your client's goals. Create a list of clients and notate the purpose of your call for them. Once you have a list of clients and have done your research, call them directly.
PRO TIP: BombBomb is an excellent tool for sending a personalized report driving the next organic action a user could take.
We'd love to hear your success stories! Let us know how these tactics work by emailing us at [email protected]!