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How to Farm Homeowners for Leads
How to Farm Homeowners for Leads

Learn how to turn your Homeowner database into a call list

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Written by Homebot
Updated over a week ago

Homebot captures and organizes client data in such a way that it becomes an incredible tool for sourcing leads for your business.

In this article, you'll get top producer tips for how you can turn your Homeowners into sellers by:


Sorting Homeowners by highest equity

You likely have clients with high equity who may not have been aware of what they could do with it - like sell their home and buy a dream home - before Homebot showed them what was possible.

To find clients with high equity, navigate to your Homeowners tab and click on the Est. Equity arrows to sort from high to low:

Next, preview their digest to get a better understanding of their situation:

Create an engagement strategy:

  1. Based on their estimated home equity and homeowners digest, what can you point out to entice them to sell? Ex: Let them know it's a seller's market, and they can potentially get more for their home.

  2. How can you support them? Ex: Do you have buyers interested in their zip code and price point? Can you offer a TCA to show them the numbers?

  3. Give them a call to get the conversation started! Ex: "I noticed you might be in a position to sell your house, is your home still working for you?"


Identifying selling intent using your Activity Feed

For example, clients with at least 35% equity will be shown the Purchase Module within their homeowner's digest, allowing them to start a home search (activating the buyer's side of Homebot as you see here:

This is a perfect example of a Homeowner who is showing intentions to sell. This type of activity will be visible in your Activity Feed.

Here are some examples of Activity tags that show selling intent:

Additional activity tags that indicate clients might be interested in selling their home are:

  • updated buyer profile

  • buyer viewed markets

  • favorited listing

  • started buyer onboarding

  • very active buyer

  • viewed home's market

Based on the information you gathered from the Activity Feed and their homeowner's digest, create an engagement strategy:

  1. Based on their estimated home equity and homeowners digest, what can you point out to entice them to sell? Ex: Let them know it's a seller's market, and they can potentially get more for their home.

  2. How can you support them? Ex: Do you have buyers interested in their zip code and price point? Can you offer a TCA to show them the numbers?

  3. Give them a call to get the conversation started! Ex: "I noticed you've been viewing the new home panel, is your home still working for you?"

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