What is a CMA?

A Comparative Market Analysis (CMA) is a report real estate agents create to estimate a home's current market value. It compares the property to similar homes that have recently sold in the area. For homeowners, a CMA helps determine what their home could sell for in today's market — whether they're considering moving, refinancing, or investing in another property.

To simply remove a client from the CMA request list without updating the value, click here.

Where CMA Requests Come From

Homeowners can request a professional opinion of their home's value through the "Tune value" module in their Home Digest. When they do, you'll receive an email notification and the client will appear in your CMA request list under Clients → Action Items → CMA Requests.

👉 Learn how the "Tune Value" module works here.

How to Handle CMA Requests

For Real Estate Agents

When a homeowner requests your help with a CMA:

Check your email. You'll receive a notification about the request.
Navigate to Clients → Action Items → CMA Requests and click on the client's name.
Review their activity and preview their report before reaching out.
Call your client to discuss their home value and offer your professional opinion.
If they'd like a full CMA, perform it outside of Homebot. Once complete, return to their profile and click Complete CMA to enter the updated value. You may need to scroll down to find the button.

Completing the CMA removes the client from the request list and updates their Home Digest. Your client will receive a notification that you've updated the value of their home.

If a Lender Assigns You a CMA

When a loan officer assigns you a CMA request:

You'll receive an email with the client's details.
Click "Reach out to [Client Name]!" to contact them directly.
Once you've completed the CMA, share the updated value with the loan officer so they can enter it on their end.

For Loan Officers

When you receive a CMA request from a client:

Reach out to the homeowner to understand what prompted their request.
Offer to connect them with a trusted real estate agent for a professional opinion if they don't have a preferred agent.
Or, if you're co-sponsoring an agent, click "Assign to agent" from the client's profile to send them the request details. You may need to scroll down to find the button.

Once the CMA is complete and you have the updated value:

Go to the client's profile and click Complete CMA.
Enter the new value along with a minimum and maximum range for the client to adjust within.
This removes the client from the CMA request list and updates their Home Digest.

If Your Client Already Has a Preferred Agent

When a homeowner is already working with a preferred agent, CMAs are a great opportunity to expand your professional network. Add the preferred agent to the client's team on their profile — this ensures any real estate-related questions from their Home Digest or listing questions from Homebot Home Search go to both you and the preferred agent, not the listing agent.

👉 Learn more about preferred agents here.

Step-by-Step: Completing a CMA

Step 1: From the Clients section, click the Action Items tab.

Step 2: Select CMA Requests.

Step 3: Click on the client's name.

Step 4: Click Complete CMA (you may need to scroll down).

Step 5: Enter the new value along with a minimum and maximum range for the client to adjust their value in future updates, then click Save.

If you're a lender co-sponsoring agents, you can also assign the CMA to them from this screen. They'll receive the client's details via email. Once you have the updated value back from the agent, return to Step 4 to complete the CMA on your end.

How to Delete a CMA Request

To remove a client from the CMA request list without updating their home value, click the trash icon on their profile under the Needs Attention card.

Step 1: From the Clients section, click on the Action Items tab

Step 2: Select CMA requests

Step 3: Click on their name to be taken to their profile

Step 4: Scroll down a bit, and click the trash icon (image 2 below)

Image 1