CMA's are wonderful opportunities for a lender to strengthen or expand their agent network. It's an added bonus that it also ensures the homeowner keeps you top of mind for household changes they may be making.

Homeowner's have the ability to request a CMA (Comparative Market Analysis) through the "Tune Your Value" feature in their digest. Learn how that works here.

HOW TO HANDLE A CMA

When Homeowner's opt to get your help with coordinating a CMA, you'll receive an email and text message alerting you to the request. 

1. View the CMA for details on why your client believes their home is worth more or less. 

2. Once you have all of the information, you'll want to follow the  reach out to your client to see if they have a preferred agent. 

PREFERRED AGENT - EXPAND YOUR NETWORK

When a client is working with a preferred agent, it's a great opportunity to expand your network in real life and on Homebot, through co-sponsorship. Read all about the benefits of co-sponsoring agents here.

P.S. CMA's are a great pitch for getting an agent to partner with you through Homebot - what a great way to stay top of mind for a client!

NO AGENT? - STRENGTHEN YOUR NETWORK

Great problem! Reach out to an agent in your network and introduce them to the client. If they aren't working with you on Homebot yet, this would be a great time to pitch them. 

3. Once the CMA is completed, go to back your clients profile and enter in the new value prompted for in Step 2:

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