With Homebot Home Search, you can offer your clients a powerful, private, and personalized way to explore homes nationwide, all while keeping you and your brand front and center on every listing.
Continue reading to understand how you can leverage home search for buyers or check out THIS article to learn more about Homebot Home Search.
1. Share Your Personalized Buyer Landing Page
Have a list of prospects who haven’t converted? Share your personalized buyer leads landing page. When the buyer provides their location of interest and email, they get instant access to:
Your branded and private home search experience
Access to MLS listings nationwide
Curated galleries of listings ie. collections of listings with assumables, seller concessions, price drops, and more
Why it matters: Unlike traditional home search sites, Homebot keeps you front and center, helping buyers run payment scenarios and understand what they can truly afford, without getting spammed.
Learn about your personalized landing pages HERE.
2. Start Conversations Through Financial Education
Homebot Home Search includes built-in financial calculators that are designed to educate, build trust, and guide clients toward confident decisions. Through calculators, you can:
Demonstrate the value of a buy down
Expand the conversation beyond primary residence purchases
Help clients set a realistic purchase price
Pro Tip: When you see someone using the calculators in your Activity feed, that's an opportunity to reach out and offer to walk through things together.
Learn about financial calculators HERE.
3. Nurture Real Estate Agents
Homebot allows loan officers and buyers to add a preffered agent. When added, the agent will be featured on every listing and notified if the buyer sends a direct message on a particular listing. This gives:
Increased visibility for the agent
Insight into which homes they’re viewing
A collaborative way to support the buyer’s journey
Why it works: This builds trust between the agent and LO, drives referrals, and creates more seamless communication throughout the buying process.
Learn how to add a preferred agent HERE.
4. Monitor Buyer Activity and Follow Up
Loan officers and agents can see:
Their most active buyers
What types of homes they’re looking at
Whether they’re adjusting their budget, setting a move date, adding zip codes of interest, and more!
How to use it: Reach out when a buyer becomes more active or starts viewing higher-priced homes, which could be the right time for a preapproval update or rate conversation.
Learn about Key Client Lists HERE.
What's next?
Learn how to add buyers HERE.
Get a brief overview of the buyer experience HERE.