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Scripts for Introducing Agents to Homebot

What to say and how to say it so can you land that ideal partnership

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Written by Lou Wendelstedt

Co-sponsoring agents on Homebot is an easy way to get your brand in front of more people, and landing agent partners couldn't be easier. Below we've provided a tried and true email script that can help introduce prospective agent partners to Homebot and encourage them to sign up with you.

👉Looking for Agent Outreach strategies? Click here.

If you'd like a refresher and crash course in landing agent partners, check out our workshop by clicking here.

If you're feeling ready and motivated to start inviting agents, use the example email below to get you on your way.


30 second elevator pitch

The cold open

“You know how most agents lose touch with past clients and then lose the next deal to whoever they talked to instead? Homebot fixes that — it automatically keeps my whole database warm and tells me exactly when someone’s actually ready to buy or sell again. My past clients work for me now instead of going cold.”

The listing lead pitch

“Every agent’s biggest missed opportunity is the seller already sitting in their database who just hasn’t called yet. Homebot’s AI watches your entire client list and flags who’s actually showing signals to sell — with 75% accuracy — before they list with someone else. In the meantime, it keeps delivering value on autopilot: personalized equity reports, home search tools, even ready-made postcards and door knockers, so you stay top of mind without lifting a finger. Agents using it see a 150% jump in engagement, and their clients are 4x more likely to list with them again instead of a stranger.”

The general outreach

“Only 26% of homeowners use the same agent for their next move — that’s a lot of past clients slipping away. Homebot keeps you in front of your entire database automatically, sending personalized home equity updates your clients actually open — 75% open rates, under 1% unsubscribe. And it’s not just a newsletter: Homebot’s AI flags which clients are showing real signals to buy or sell, so you reach out right when they’re ready, not six months late. Agents using it see a 150% lift in engagement, and their clients are 4x more likely to transact with them again. It works around the clock — even when you’re not.”

Email

Hi [AGENT NAME],

I provide a service called Homebot to all of my clients (and they love it). It monitors their home value, loans, and favorite markets to help them save money and build wealth by making smart decisions (e.g., when to refi, when to buy or sell, etc.). Plus, it keeps my brand top-of-mind for when they're ready to act.

I’d love to sponsor you on Homebot, and by accepting, you’ll be able to give Homebot to all of your clients. It’s an amazing tool for generating more repeat and referral business. Many agents are already calling it a ‘listing machine’! Homebot offers a freemium option for you to try before you buy.

If you’re interested in finding out what Homebot is all about, follow these simple steps:

  1. Click here [hyperlink your agent invite link] and add your contact information.

  2. Select a plan - **Freemium allows you to give Homebot a test drive for free for up to 25 clients!**

  3. Add your branding, and then start adding your clients!

Text Message

"Hey [Agent Name], I use a tool called Homebot that sends my clients monthly home value reports. I can extend that to your clients at no cost to you at the start — your branding stays primary, and my info shows up as a lending resource. It's a great way to add value for your clients and keep both of us top of mind. Have 15 minutes to check it out?"

"...at no cost to you at the start..." refers to the agent choosing the freemium plan, which gives them full access to Homebot but caps them at 25 clients at no cost.

A credit card is still required for the freemium plan, because once they exceed 25 clients, they'll be charged $25/month, and so will the lender.

Learn more about freemium here.


To find your Agent Share link, go to your CO-SPONSOR tab, select the Invite subtab, and there, you'll find your custom link:

Let us know how it goes! We'd love to hear from you! Email [email protected]

for further support, questions, or feedback!


Check out our Agent Pitch Kit for more resources:

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