In this article, you'll find helpful scripting ideas and tips for creating your New home video.
Clients exploring their purchase power options can explore various scenarios, like buying a new home:
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This is an excellent opportunity to talk about upgrading their home or even downsizing, depending on their goals. The best way to position this video is how you should think about trading up in today's market.
Recommended talking points and script:
Help your client understand how they could use their equity to buy a new home: “Considering buying a new home? Maybe you want a bigger office or a different neighborhood. Thanks to low rates and your hard-earned equity, you have more purchasing power than before. Keep in mind. Equity is tied to your current home value and the market. Homebot helps you explore your options, and I’m here to make sure you optimize your home finance decisions so you can keep building wealth with your home. Not sure where to start?”
Be sure to end with that call to action!: “Message me here or give me a call. I’ll make sure you make the best decision for you and your goals.”
Other ideas: You could discuss mistakes to avoid or tips on maximizing their cash, such as making improvements to increase their listing price. Plus, make the case as to why you’re best equipped to help them with the next steps.
Check out Homebot Pro, Grant Horvath's, video example below: