In this article, we'll discuss the features that allow your clients to get a better understanding of their market conditions and where the data comes from:

  1. Market Temperature module
  2. Should You Sell Now feature
  3. Where we get the data

Watch this quick video to get a better understanding of how we're educating your clients on their market conditions:


MARKET TEMPERATURE MODULE

Depending on the conditions of their market, your client will see a notification on their digest about the temperature for selling:

  • Your market is heating up
  • Your market is cooling off
  • Your market is balanced 

Please note: if we are unable to collect data for a client's area, the modules below will not show:

If they click 'take a look', they're taken to an interactive heat graph that show's them how homes in their market are selling:

We’ll provide homeowners with average time frames and property details for other homes in their zip code:


SHOULD YOU SELL NOW FEATURE

We've taken the market temperature feature one step farther, allowing clients to better understand their selling position, based on the following factors:

Home Appreciation and Depreciation

  1. High appreciation: If a home has appreciated 5% or more year over year.
  2. Moderate appreciation: If a home has appreciated 3 - 4% year over year.
  3. Slow home value growth: If a home has appreciated 0 > and < 2% or more year over year.
  4. Uncertain appreciation: If a home has depreciated by under 0.25%

Cash Position

We also want to help your client understand their home equity and how it impacts their cash position.

Could pocket cash:

  1. This will show if the homeowner will pocket at least $10k in equity after 6% selling fees.
  2. This will show if the homeowner adjusts the slider for a higher-priced home.
  3. This will show for clients who have enough equity to sell but have been in the home for under two years.

Risky cash position:

  1. This will show if the homeowner will pocket less than $10k and/or has owned the home for under two years.
  2. This will show for clients who have less than $10k in equity and have been in the home for under two years.

Market Temperature Indicator

  1. In high demand or In-demand market: Competition is high, inventory is low.
  2. Balanced market: Competition & inventory are neutral
  3. Cool or Cold market: Competition is low, inventory is high

We also let your client know how much homes are selling for in their area - allowing them to message you directly with intent to sell:


WHERE WE GET THE DATA

We use a third-party data provider called Altos Research. Altos provides active housing market data for 20,000+ local markets.

Please note: if we are unable to collect data for a client's area, most modules may not show. 

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