We've taken the market temperature feature one step further, allowing clients to better understand their selling position, based on the following factors:
They can access this panel by clicking 'See why' :
Each month we send the Your Market Update email leading them directly to this section of the homeowner report, pictured below:
Best practice: Embed a Should You Sell video to include your expert advice. Or let your clients know about this feature by sending a Video Email demonstrating it!
How it works
Clients who have been in their home for at least 6 months will better understand their selling position and whether it might be a good time for them to list.
To do so, we help breakdown the critical factors that go into selling at the right time:
Home Appreciation and Depreciation
High appreciation: If a home has appreciated 5% or more year over year.
Moderate appreciation: If a home has appreciated 3 - 4% year over year.
Slow home value growth: If a home has appreciated 0 > and < 2% or more year over year.
Uncertain appreciation: If a home has depreciated by under 0.25%
Cash Position
We also want to help your client understand their home equity and how it impacts their cash position.
Could pocket cash:
This will show if the homeowner will pocket at least $10k in equity after 6% selling fees.
This will show if the homeowner adjusts the slider for a higher-priced home.
This will show for clients who have enough equity to sell but have been in the home for under two years.
Risky cash position:
This will show if the homeowner will pocket less than $10k and/or has owned the home for under two years.
This will show for clients who have less than $10k in equity and have been in the home for under two years.
Market Temperature Indicator
In high demand or In-demand market: Competition is high, inventory is low.
Balanced market: Competition & inventory are neutral
Cool or Cold market: Competition is low, inventory is high
Learn more about Market Temperature.
We also let your client know how much homes are selling for in their area - allowing them to message you directly with intent to sell:
PRO TIP: Add a customized video to help your client understand their selling indicators.
