What are Single Listing Emails?
Buyer Single Listing Emails are a new type of email designed specifically for prospects/buyers. Each email highlights a single, highly relevant listing and includes financial insights, links to galleries, and access to Homebot’s calculators.
These emails are delivered in between monthly Home Search emails to provide an additional touchpoint. They alternate monthly, featuring:
Assumable Mortgage Listings – showcasing rare opportunities to assume low-rate mortgages.
Concession Listings – highlighting homes with seller concessions to help buyers save money.
Why it matters
These emails are designed to increase engagement by connecting buyers to relevant, real-world opportunities and build momentum toward more personalized and interactive experiences.
For Prospects/Buyers:
Learn about unique opportunities like assumable mortgages and seller concessions.
Gain financial education through real-life examples and insights.
Discover how to use filters within Home Search to find similar opportunities themselves.
For Loan Officers:
Create fresh touch points with prospects (who often have lighter relationships than homeowners).
Spark timely conversations that can lead to stronger buyer journeys.
How it works
Cadence
Sent monthly, alternating between assumable mortgage listings and concession listings.
If assumable mortgages are disabled at the enterprise level, only seller concession emails will be sent.
Example:
Welcome/Home Search email - day 1
Single Assumable email - day 15
Home Search email - day 31
Single Concessions email - day 45
Target Audience
Sent exclusively to prospects/buyers
Educational Element
Each email also teaches buyers how to filter for assumables or concessions directly within Home Search, helping them discover more opportunities and increasing their engagement with Homebot’s tools.
Listing Selection Criteria
Listings are selected based on strict rules to ensure timeliness, relevance, and personalization:
Relevance to Area (Step-Down Logic):
Pre-qualification location → Market interest → Office location.
Financial Fit:
Within ~15% under to 5% over the buyer’s pre-qual max price, budget, or saved search.
If unavailable, defaults to $650k.
Freshness:
Listed within the past 60 days.
Special Attributes:
Assumables: Lowest rate match with higher loan balance-to-list price ratio.
Concessions: Listings with active concessions.
Have questions?
Send customer support a direct message using the pink icon at the bottom right corner of your account!