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Follow Up Boss Integration

Learn how to connect Follow Up Boss and how the integration works.

Erica McGarvey avatar
Written by Erica McGarvey
Updated today

We’re excited to share that Real Estate Agents can effortlessly integrate Follow Up Boss with Homebot!

If you have a Follow Up Boss (FUB) account and are ready to get started, navigate to integrations.homebot.ai to begin the signup process. Once you complete the signup process using the email associated with your Homebot account, you must retrieve your API key from Homebot customer support by sending the team a direct message. You can do so by clicking on the pink icon at the bottom right corner of your account or via email [email protected]. Please allow at least 24 hours to verify your Homebot account. Once verified, your account will be activated.

While waiting for your account to activate, you may use the tag #Homebot_Import to some or all your contacts in FUB. Doing so will ensure your database is auto-imported once your account is active. You'll see THIS video on the topic when going through the signup process mentioned above.

From Follow Up Boss, you'll be able to:

  • Add sellers to Homebot

  • Add buyers to Homebot

  • Remove sellers, buyers, and properties from Homebot

  • Send homeowner report to sellers

  • Get Client Activity Events from Homebot in CRM

  • View homeowner Likely-to-sell scores - COMING SOON!


How the integration works:

Adding and removing tags in FUB will allow you to take the following actions (Click on the pink links for video instructions):

Once you've taken one of the actions above, a success or failure tag will populate for the contact, along with a detailed note. Click HERE to jump ahead to the list of all FUB tags.

In addition to the actions mentioned above, you can view the following Homebot data in FUB:

Lastly, you'll also find quick links in FUB to:

  • Preview homeowner report

  • Access your Homebot account

Continue reading for step-by-step instructions and accompanying video explanations.


How to add sellers to Homebot through Follow Up Boss

Step 1: Ensure you have the required client information for homeowners:

  • First and last name

  • Valid email

  • Home address (street number, zip code, unit # if applicable)

Step 2: Add tags

  • Add tag #Seller_Homebot to the lead for automatic input into Homebot account

  • Confirmation details received for creating automation or further integration setups

Seller contacts can also include co-owners or co-borrowers:

A successful seller import looks like:

  • A note confirming completion and success

  • Client email and its validity

  • Verification results for email

  • Link to the client profile in Homebot and associated home address


How to add buyers to Homebot through Follow Up Boss

Please note: Agents on Homebot must have a lender co-sponsor to add buyers. Learn more HERE.

Step 1: Ensure you have the required client information for buyers:

  • First and last name

  • Valid email

  • Zip codes of interest

Step 2: Add tags

  • Add tag #Buyer_Homebot to the lead for automatic input into Homebot account

  • Confirmation details received for creating automation or further integration setups

A successful buyer import looks like:

  • A note confirming completion and success

  • Client email and its validity

  • Verification results for email

  • Link to the client profile in Homebot and associated buyer details


How to remove sellers, buyers, and properties from Homebot

Step 1: Apply the tag #Homebot_Remove-Client or #Homebot_Remove-Home or #Homebot_Remove-Both

A successful removal looks like:


How to send homeowner reports manually to sellers

Step 1: Apply the tag #Homebot_Send-Digest

A successful digest send looks like:


How to check client activity, preview client reports, and navigate to your Homebot portal

Client activity alerts will look like:


Tags in Follow Up Boss

When you want to take a desired action for a Homebot client in your FUB CRM, you'll use the following tags to execute the automation.

Action Tags, Buyer-Seller-Digest

  • #Seller_Homebot - Add Contact and Home to Homebot Account

  • #Buyer_Homebot - Add Contact as Buyer into Homebot Account

  • #Homebot_Send-Digest - Send Seller Digest to Contact in Homebot

  • #Homebot_Import - The Import Tag, Clients use within 24 hours of signing up to Apply to leads they wish to import Upon the Activation of the Integration

    • Once you've signed up, you can apply this tag to all or a select number of clients so that once your account is active, they will auto import to your Homebot database.

Remove Tags

  • #Homebot_Remove-Both - Remove both Contact & Address from Homebot Account

  • #Homebot_Remove-Client - Remove Contact Only from Homebot Account

  • #Homebot_Remove-Home - Remove Home from Contact & from Homebot Account


Success & Failure Tags

When using action tags, you'll receive a Success tab or a failure tag if the system is unable to process the desired action.

Success Tags

  • #Homebot_Success-Buyer - Successful add of Buyer to Homebot Account

  • #Homebot_Success-Seller - Successful Add of Seller & Home to Homebot Account

  • #Homebot_Success-Digest-Sent - Successful Send of Seller Digest to Contact

  • #Homebot_Success - General Success Tag and Default

Failure Tags

  • #Homebot_Failed - General Failed Tag

  • #Homebot_Failed-Seller - Failed Seller Addition of Home and Contact to Homebot

  • #Homebot_Failed-Buyer - Failed Buyer Addition of Contact to Homebot

  • #Homebot_Failed-Address - Failed Seller Address Only

  • #Homebot_Failed-ContactInfo - Failed Contact info for Contact to Homebot

  • #Homebot_Failed-Email - Failed Contact Email & Bad Email for Contact

  • #Homebot_Failed-Digest - Failed Sending of Seller Digest to Contact

Activity Event Tags

All of the tags added to the contact in Follow up Boss based on the Activity Event that occurred on the client within Homebot

  • #Homebot_Alert

  • #Homebot_Engaged

  • #Homebot_Alert_Buyer-Digest

  • #Homebot_Alert_Buyer-Digest-buyer-viewed-markets

  • #Homebot_Alert_Buyer-Digest-buyer-viewed-report

  • #Homebot_Alert_Home-Digest

  • #Homebot_Alert_Home-Digest-client-tuned-value

  • #Homebot_Alert_Home-Digest-cma-request

  • #Homebot_Alert_Home-Digest-view

  • #Homebot_Alert_Home-Digest-viewed-dream-home-panel

  • #Homebot_Alert_Home-Digest-viewed-market-panel

  • #Homebot_Alert_Home-Digest-viewed-refi-details

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