Customize your Welcome Email to increase engagement. Not only can you add your personal touch, but customizing it can boost Home Digest open rates by 10% or more.
The welcome email goes out automatically just moments before the first homeowner or buyer report. This article will show you what the welcome emails say and how to customize them.
First, make sure the welcome email is turned on or toggled pink by navigating to the ACCOUNT tab and clicking Digest Settings as shown in the image below.
Video overview
How to edit the welcome emails
1. Navigate to ACCOUNT on the left and select the Digest Settings tab
2. Click on Edit homeowner welcome email or Customize buyer welcome email
3. Make the relevant changes to the body, greeting, and/or subject line and Save
Welcome email for homeowners
Subject line: I've set you up with Homebot
Body: I am excited to let you know that I have invested in a new technology called Homebot that you will soon be enjoying (free of charge)!
You will be receiving a free monthly email called the "Homebot Digest." Homebot offers homeowners a highly personalized report containing valuable information to empower you to make smarter financial decisions when it comes to your home.
What will Homebot track for you? Take a look below...
Current and historical estimated market value of your home
Appreciation since you purchased your home
Net worth/equity in your home
A breakdown of principal and interest paid
Tips for how to save on interest payments
Your purchasing power to buy an investment property or trade up to a new home
Estimated rental figures for your home (or a room in your home) on services like Airbnb or VRBO
Your current cash-out potential for doing things like consolidating high-interest debt or increasing your home value through home improvement
If you think the value of your home is incorrect, you can challenge the value to improve future accuracy.
I hope you find this information valuable; however, if you are not interested in receiving this report, please let me know and I will cancel your subscription, or simply click "Unsubscribe" in the Homebot email.
You should receive your first report shortly. Please feel free to call or email me at any time and I hope you enjoy Homebot!
Best,
Signature: Your profile information
🚨Best practice: Welcome your homeowners with a personalized video!
Welcome email for buyers
Subject line: I've set you up with Homebot for Buyers
Body: I have invested in a product called Homebot to help guide you through the home-buying journey!
Without the proper support, finding a new house can be overwhelming. Take comfort in knowing you’ll be financially confident with the houses you put offers on. Homebot provides free personalized information to help you find the perfect home based on your unique financial position.
Homebot will help you buy with confidence:
This is a safe nationwide search exoerience
Based on your specific budget and financial goals, Homebot crunches numbers to figure how compatible each home you view is.
You’ll get insight into the total cost of homeownership - not just the monthly payment.
Selling too? Add your home to see its value and how much cash you could put towards your next home.
If you are not interested in receiving this report, please let me know or click "Unsubscribe" at the bottom of the email.
Feel free to call, email, or message me at any time and I hope you enjoy Homebot.
Best,
Signature: Your profile information
🚨Best practice: Welcome your buyers with a personalized video!
Have questions?
Send Customer Support a direct message using the pink icon in the bottom right corner.