Table of Contents
What Is BombBomb?
BombBomb is a video messaging platform that lets you record and send personalized videos directly to individual clients. When connected to Homebot, you can record a video from inside a client's Home Digest or Home Search report — walking them through their specific data — and send it in one seamless flow.
It's one of the most powerful ways to turn a passive monthly email into a personal, high-impact conversation.
Requirements
An active, paid BombBomb account
A Homebot account (Loan Officer or Agent)
Important: Log out of your BombBomb account before connecting. If you're still logged in to BombBomb in your browser, the integration won't work.
How to Connect BombBomb
Navigate to the Account tab → Power-Ups section.
Find the BombBomb card and click + Get Started.
Click + Connect, sign in to your BombBomb account, and confirm authorization.
Once connected, a Record a BombBomb button will appear when you preview any client's Home Digest or Home Search report.
If you experience any issues connecting, send us a chat using the pink icon at the bottom right corner of your account.
How It Works in Homebot
Once the integration is active, here's the workflow:
Go to the Clients tab and find a client you want to reach out to.
Review their activity to understand what they've been exploring — refinance scenarios, calculators, listings, etc.
Click Preview Digest or Preview Report from their profile to open their personalized report.
Click Record a BombBomb from inside the report to record a video that speaks directly to what you see on screen.
Add a call-to-action link (calendar, loan app, etc.) before sending.
Send — and set a reminder to follow up with a call.
You can track video open rates and engagement stats directly through BombBomb after sending.
How to Use BombBomb Effectively
React to client activity
Use your Activity Feed to identify clients who've recently explored their report — viewed refi details, tuned their home value, or started the buyer onboarding process. A personalized video that speaks to exactly what they were looking at is far more compelling than a generic follow-up call.
Generate leads on social media
Record a video walking through your own Home Digest and post it to social media. Add your Homebot landing page as the call-to-action so viewers can sign up and start receiving their own report. This is also a great way to re-engage past clients you only have an email address for — send the video and invite them to claim their free Homebot report.
Pitch agents and partners
Create a video walking through the Home Digest and pitch it to real estate agents — highlighting CMA requests, purchase potential, and selling potential. Add your co-sponsor URL or Freemium invite link as the call-to-action.
BombBomb vs. Other Video Options
Homebot offers three ways to use video. BombBomb is best for one-to-one personalized outreach, but it's worth understanding how it compares to the other options:
Feature | Best For | Scale |
BombBomb | Personalized 1:1 outreach from inside a client's report | Individual clients |
Embedded Videos | Evergreen welcome or explainer videos that appear automatically in every report | Entire database |
Video Email | Market updates or announcements sent to groups of clients | All homeowners, buyers, or refi-ready clients |
Have questions?
Send customer support a direct message using the pink icon located at the bottom right corner of your account.