Video email lets you send a single recorded message to your entire homeowner database, all your buyers, or clients who may be ready to refinance. It's one of the highest-impact touch points you can make — clients are far more likely to engage when they can see and hear you than when they receive a plain text email.

Not sure how video email works or how to send one? Start here. Otherwise, keep reading for a market update script you can record and send today.

Tips for Delivery:

Keep it conversational: Avoid jargon and keep it simple.
Provide value: Offer actionable insights to build trust and credibility.

Market Update Script

Introduction: "Good [morning/afternoon], this is [Your Name] from [Your Company Name]. I hope you're doing well! I wanted to take a moment to share a quick update on the current market trends that may impact your financial decisions."

Market Trends Overview: "As of [today's date], we're seeing some interesting developments in the market:

Mortgage Rates: Mortgage rates have [stabilized/risen/fallen] to around [specific percentage or range], driven by [mention specific economic factors, e.g., Federal Reserve decisions, inflation trends].
Housing Market: The housing market is [describe trends, e.g., experiencing steady growth, cooling down, or facing high demand]. For buyers, this means [explain implications, e.g., greater opportunities to negotiate or increased competition].
Economic Insights: Recent data shows [mention significant economic updates, e.g., job growth, GDP changes, or consumer confidence]. These trends are influencing [the cost of borrowing/home prices]."

Why It Matters: "For homeowners or buyers, these trends could mean opportunities to [refinance, lock in lower rates, or buy before rates increase]. For instance, if you've been considering [specific action, e.g., consolidating debt or purchasing a home], now might be an ideal time to act before [specific forecast, e.g., rates potentially rise further]."

Custom Offer: "If you'd like, I can provide a free consultation to review your current mortgage or financing needs. Together, we can explore the best strategies based on these market conditions."

Closing: "Thank you for your time today! If you have any questions or would like to discuss how these updates apply to your situation, feel free to call me at [your contact number] or email me at [your email address]. I'm here to help you navigate these changes and make the most of the opportunities available. Have a great day!"