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How to Manage Clients With Email Issues
How to Manage Clients With Email Issues

Learn how to engage inactive clients, clients with invalid emails, and even those who have unsubscribed.

Erica McGarvey avatar
Written by Erica McGarvey
Updated this week

When clients have invalid email addresses, have gone cold, or even unsubscribed, use the Email issues Key Client List as a call sheet to re-engage with them.

In this article, we'll cover the following client issues and how to handle them:

To get a better understanding of what each email issue status means here.

To bulk delete clients with email issues, navigate to the CLIENTS tab and take the steps shown in the video below:


First, Navigate to the Dashboard and click on Explore all Key Client Lists:

From there, click on Needs Attention and select Email issues to populate clients with email issues below:

Click on a name to find out what the issue is:


Clients with an Invalid Email, Suspicious Email, or Hard Bounce

For your clients who fit this category and you have a phone number for them:

  • Preview their digest to understand their situation better and look for potential opportunities to spark interest

  • Based on your findings, put an intro together and jot down some leading questions.

  • Let them know that you noticed you have a bad email and would like to get them set up on a tool you've invested in that keeps them up to date on their home value and shows them how to build wealth with their number one asset!


Clients who are Less Active

For clients who are are less active, they likely haven't opened the email or clicked on their home digest in about 6-13 months:

  • Preview their digest to understand their situation better and look for potential opportunities

  • You can say, "I noticed you haven't opened up your Homebot report in a while. I'm calling to encourage you to check it out because it has valuable information about your home…"

  • Consider giving them a market update—add value so they reconsider opening those emails.


Clients who have Unsubscribed or Marked as Spam

For clients who fall into this category:

  • Let them know you noticed they unsubscribed and you're sorry to see them go.

  • You can say, "I noticed you unsubscribed from Homebot. I really value your opinion and am curious if you think you may have unsubscribed by accident.

  • Reassure them that you're still available should they need lending or real estate advice.

🚨 We suggest keeping these clients in your account because we will still be able to populate a Likelihood to Sell Score and Listing Alerts for that client.


Incomplete Client profiles

Your clients with incomplete profiles could be missing a home address or need to be added as a buyer. For these clients, simply:

  • Update their home address if you know it.

  • If not, reach out to them and gather the necessary information

  • Let them know how valuable Homebot is and that you'd like to set them up ASAP

The video below shows how to update an incomplete client profile. For a homeowner, you'll need to add their home address and zip code, and for a buyer, you'll toggle the grey button to pink, then click Save Changes:

You never know; contacting these clients could spark a great conversation that could lead to a later transaction.


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