Purchase Power: Investment Property Video Script

In this article, you'll find helpful scripting ideas and tips for creating your Investment property video.

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Written by Homebot
Updated over a week ago

Clients can explore what it would look like to purchase an investment property using the equity from their current home.


We cannot iterate enough that your scripting will vary based on your Homebot audience. Consider carefully who you’re talking to and what they need to know to push them towards the right decision and the right transaction.

For our audience for our script example below, we're assuming our clients are first-time homeowners who have yet to use equity for a home purchase.

Once you've considered your audience, be sure to add the relevant information and call to action based on the behavior or transaction you'd like to generate!

Scripting Idea:

“As you continue to build wealth through homeownership, you might have enough equity to invest in a downpayment for a new property. There are a ton of benefits to buying an investment property.

Leveraging your home equity to buy an investment property can often reduce the amount of investment income you have to pay taxes on!

There’s a lot to consider, like ensuring the investment property is in the right area for your goals. If you’re considering getting into the real estate investment game, let’s discuss your options! I’m here to support you! Send me a message here or give me a call!”

Other ideas: You could discuss mistakes to avoid or tips on maximizing their money, or strategies for purchasing investment properties. Make the case as to why you’re best equipped to help them with the next steps.


Check out Homebot Pro, Grant Horvath's example video below:

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