Educate your clients who are exploring their purchase options
By adding a custom Investment Property video, you help clients interested in reinvesting understand their options for buying an investment or rental property. Make the case as to why you're best equipped to help with the next steps and reinforce your role as their go-to expert for questions about their options.
In this article, you’ll find:
An example script for your Investment Property video.
A preview of how your video will appear inside the Home Digest
An example video from our very own Homebot Pro!
For step-by-step instructions on how to embed this Investment Property video (and other videos) into your client’s Homebot experience, click HERE.
Preview of embedded Investment Property video
When a homeowner begins exploring their purchase potential, your custom video will appear in the Purchasing Power module of the Home Digest.
Clients can explore what it would look like to purchase an investment property using the equity from their current home.
Example script
"Hi, I’m [Your Name], your loan officer at [company name]. Today I want to talk about a strategy that many homeowners are exploring: using the equity in your home to invest in rental property.
Your home equity is more than just value on paper, it’s a tool you can use to grow your wealth. By tapping into your equity, you may be able to fund the down payment on a rental property, helping you generate passive income and diversify your investments.
There are different ways to do this, from cash-out refinancing to home equity lines of credit, and each approach has its own benefits depending on your financial goals and current mortgage. Your Home Digest can help you see exactly how much equity you have and explore different scenarios so you can make informed decisions.
If investing in rental property is something you’re curious about, I’d love to help you review your options and run the numbers. Together, we can create a strategy that works for your goals and helps you make your equity work harder for you.
You can click on the pink chat bubbles throughout the report to send me a direct message, or use my contact information at the top to email or call me. I’d be happy to hear from you!"
Other ideas: You could discuss mistakes to avoid or tips on maximizing their money, or strategies for purchasing investment properties. Make the case as to why you’re best equipped to help them with the next steps.
Example video
Check out Homebot Pro, Grant Horvath, in the example video below: