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Buyer Opt-In Email

Erica McGarvey avatar
Written by Erica McGarvey
Updated this week

As a lender, when you add a prospect or buyer to your account, they’ll automatically receive a Welcome Email introducing them to the Home Search experience. However, to ensure they start receiving Homebot, you’ll need to provide one of the following key details:

  • A home address, or

  • Prequalification information

If this information isn’t included, the client will appear in your Incomplete Key Client List within your database and instead of the Welcome Email, they’ll receive a Buyer Opt-In Email prompting them to complete their information.

What is the Buyer Opt-In Email?

The Buyer Opt-In Email is designed to engage your incomplete clients and prompt them to provide the missing information. This ensures they can start receiving valuable insights and updates.

If a client receives the Buyer Opt-In Email and unlocks their Homebot, their profile will automatically update and they’ll begin receiving the Home Search experience as intended.

Key Points to Know

  • Who receives it: Buyers and prospects without a home address or prequal information.

  • When it sends: Automatically, in place of the welcome email.

  • Purpose: To encourage clients to share the details needed so they can unlock the full Homebot Home Search experience.

Example of the Buyer Opt-In email

Learn how to add buyers

Click the links below for step-by-step instructions:


Have questions?

Send customer support a direct message using the pink icon located at the bottom right corner of your account!

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