The Purchasing Power email is an automated monthly email that's gradually taking the place of the Market Report. Where the Market Report tells clients about their zip code, Purchasing Power is about them: how much home they could buy right now.
This email lands 15 days after each client's Home Digest, in the same slot as the Market Report. During the rollout, some of your homeowners receive Purchasing Power in that slot and the rest continue to receive the Market Report. Each client stays on the same email, so nobody switches back and forth between the two.
What the Purchasing Power email contains
The email displays the client's purchasing power, how rates and equity move it, a zip-at-a-glance stats card, and a path into the Affordability Calculator.
Customers on an enterprise plan get a customizable banner tile inside it. Please reach out to your CSM for more information.
Key rules to know
Who receives it today: Homeowners with a verified home who are due for their between-digest email. Buyers and prospects don't receive Purchasing Power yet.
Settings: It follows the same digest settings as the Market Report. Turning off digests in your settings stops this email too.
Unsubscribes: A client who unsubscribes from Market Report emails won't receive Purchasing Power either.
Subject line & preview text
Subject: "Your purchasing power changed for [client zip code]"
Subject when there's no zip code on file: "Your purchasing power update is ready"
Preview text: "See what it means in your current market"
Where the call to action takes your client
"See your purchasing power" — takes the client to the Affordability Calculator. On some accounts, it opens the client's For You page instead.
Have questions?
Send customer support a direct message using the pink icon at the bottom right corner of your account.