In this article, you'll find helpful scripting ideas and tips for creating your Market is cold video.
Learn how to embed video into your client's Homebot experience here.
Homebot helps clients track their market temperature based on demand and the direction the market going:
START CRAFTING YOUR VIDEO SCRIPT
Create a video to explain the temperature and what that means for your client.
Script Idea for Lenders: “Your market is cold, which means it’s a buyers market and likely not advantageous for you, the seller. A cold market means there are more homes in the market than there are buyers to purchase them. This is great for buyers as it means that they have more options, increasing the buying timeline and giving them more negotiation power.
It’s not so great for the seller, as you’ll see your home sit on the market for longer, and likely buyers will try and negotiate the price with you. It could even mean that the buyer asks you to absorb the closing costs! Yikes!
If you’re considering selling, let’s talk! I’d be happy to connect you with a trusted agent partner to help you understand your market or work directly with your existing agent! Call or message me today to discuss your options!”
Script Idea for Agent: “Your market is cold, which means it’s a buyers market and likely not advantageous for you, the seller. A cold market means there are more homes in the market than there are buyers to purchase them. This is great for buyers as it means that they have more options, increasing the buying timeline and giving them more negotiation power.
It’s not so great for the seller, as you’ll see your home sit on the market for longer, and likely buyers will try and negotiate the price with you. It could even mean that the buyer asks you to absorb the closing costs! Yikes!
I’d love to work with you to understand your market and goals better and ensure you have a successful selling experience! Call or message me today to discuss your options!”
EXAMPLE VIDEO
Check out Homebot Pro, Grant Horvath's example video below: