Lead Generation with Homebot
Your personalized landing pages are more than just links, they’re powerful tools for capturing and converting new leads. By sharing Homebot in the right places, you can spark curiosity, demonstrate your value, and build trust with buyers and homeowners before the first conversation.
This playbook covers best practices to maximize your landing pages and turn them into a steady source of new business.
Learn about your Homebot landing pages here.
1. Showcase Homebot at Open Houses
Open houses are a prime opportunity to impress buyers in person. With your landing pages saved as a widget on your phone and the Homebot mobile app downloaded, you can quickly sign people up on the spot.
Highlight how Homebot helps them track affordability, listings, and equity.
Walk them through the app right there for an instant wow-factor.
Capture leads instantly, instead of just hoping they’ll follow up later.
Quick Script (in person):
“Hey, let me show you something really cool. With this app, you can track your buying power and explore listings in real time. I can set you up in 30 seconds, what’s the best email to send it to?”
👉 Best Practice: Make Homebot part of your open house toolkit. It’s an easy way to turn casual browsers into leads you can nurture.
2. Promote Homebot on Social Media
Social channels are a natural place to showcase Homebot. Share your landing pages or app links to spark organic interest and position yourself as a value-driven professional.
Post about market updates with your Homebot signup link (the landing page).
Share how Homebot helps homeowners track equity or buyers explore listings.
Use stories, reels, or short posts to drive quick engagement.
Quick Script (social caption):
“Curious what your home is worth or how much equity you’ve built? My clients use Homebot to track it all in one place. Get your free report here: [landing page link]”
👉 Best Practice: Always tie your social post back to a question prospects are already asking themselves and then position Homebot as the solution.
3. Add Homebot to Print Marketing
Don’t let your print marketing end up in the recycling bin. Add QR codes that link directly to your Homebot landing pages so readers can engage with you instantly.
Use flyers, postcards, or neighborhood mailers.
Highlight the free insights they’ll get when they scan.
Track signups and leads generated directly from offline campaigns.
Quick Script (flyer/postcard headline):
“Scan here to find out what your home is really worth and explore your equity options for free.”
👉 Best Practice: Keep it simple. A clear call-to-action plus a QR code makes it effortless for someone to connect.
4. Encourage Referrals from Happy Clients
Your best advocates are clients who already love Homebot. Encourage them to share your landing page with friends, family, or coworkers.
Ask during calls, meetings, or milestone moments.
Send a follow-up email with your landing pages hyperlinked for easy sharing.
Reward referrals with a simple thank-you or added touch.
Quick Script (to client):
“I’m so glad you’re enjoying your Homebot Digest! If you know anyone else who’d benefit from this kind of insight, feel free to share this link: [landing page link]. It’s a great way to help friends and family get the same value.”
👉 Best Practice: An alternative to sharing your landing page would be to show your client where the Share button is at the bottom of their Home digest. The simpler it is for clients to share, the more likely they’ll do it.
Final Thought: Lead generation with Homebot is all about visibility and simplicity. The more places you share your landing pages (online, offline, and through client networks) the more opportunities you create to capture and convert leads.