When you add a prospect or buyer with a home address, we’ll let you know whether they rent or own.
Why? This information directly informs how, when, and what kind of mortgage conversation to have. Consider the following:
Tailored Messaging: You can send relevant, engaging content based on their status.
More Efficient Prospecting: You won't waste time pushing refinance offers to renters or pre-approval emails to homeowners not planning to sell.
Smarter Database Management: Segmenting your list by ownership helps you prioritize outreach and convert more effectively.
If they own:
Refinance Opportunity: They might benefit from a rate-term refinance, cash-out refinance, or a HELOC.
Move-up Buyer: Many homeowners are also future buyers. Knowing this allows loan officers to introduce options for upgrading or relocating.
Equity Leverage: Help them understand how to tap into home equity to consolidate debt, invest, or fund big expenses.
If they rent:
First-Time Buyer Strategy: This changes the script. Now it's about education, affordability, credit, and saving for a down payment.
Lead Nurture Opportunity: Renters often need more time and guidance. Knowing they rent lets you create tailored drip campaigns (outside of Homebot) and financial tools to move them toward readiness.
Qualification Pathway: You can start by understanding what’s holding them back—income, credit, debt—and support them proactively.
How homeownership verification works: We check public records to find out if the buyer's name matches public records and then populate that information on the client’s profile.
If we do find that they’re the property owner, they can still be in the system but not receive the Home Digest Experience, thus you won’t be charged.