Send a personalized video email to all your homeowners, buyers, or clients gearing up for a refi! It's a powerful way to connect, stand out, and leave a lasting impression.
Click HERE to learn about the magic of Video Email and instructions for how it works, or keep reading for an example script to get you started in the right direction.
Market Update Script
Introduction: "Good [morning/afternoon], this is [Your Name] from [Your Company Name]. I hope you're doing well! I wanted to take a moment to share a quick update on the current market trends that may impact your financial decisions."
Market Trends Overview: "As of [today's date], we're seeing some interesting developments in the market:
Mortgage Rates: Mortgage rates have [stabilized/risen/fallen] to around [specific percentage or range], driven by [mention specific economic factors, e.g., Federal Reserve decisions, inflation trends].
Housing Market: The housing market is [describe trends, e.g., experiencing steady growth, cooling down, or facing high demand]. For buyers, this means [explain implications, e.g., greater opportunities to negotiate or increased competition].
Economic Insights: Recent data shows [mention significant economic updates, e.g., job growth, GDP changes, or consumer confidence]. These trends are influencing [the cost of borrowing/home prices]."
Why It Matters: "For homeowners or buyers, these trends could mean opportunities to [refinance, lock in lower rates, or buy before rates increase]. For instance, if you've been considering [specific action, e.g., consolidating debt or purchasing a home], now might be an ideal time to act before [specific forecast, e.g., rates potentially rise further]."
Custom Offer: "If you'd like, I can provide a free consultation to review your current mortgage or financing needs. Together, we can explore the best strategies based on these market conditions."
Closing: "Thank you for your time today! If you have any questions or would like to discuss how these updates apply to your situation, feel free to call me at [your contact number] or email me at [your email address]. I’m here to help you navigate these changes and make the most of the opportunities available. Have a great day!"
Tips for Delivery:
Keep it conversational: Avoid jargon and keep it simple.
Provide value: Offer actionable insights to build trust and credibility.