We always recommend sending an introduction email to your new clients and leads before sending them their first Homebot Report

Why do it?  

Sending an introduction email is a great way to boost open-rates by 10% or more.  It lets your buyers know about Homebot before it arrives and to keep an eye out for it. It's also a great way to have a touchpoint with your clients that creates anticipation for something we know they're going to love.

How does it work? 

This new feature is optional and can be turned on or off in your Profile Settings (click your name / picture in the upper-right corner to open your profile settings). Now, click DIGEST SETTINGS. You'll see a toggle below the "Buyer Market Report" section with toggles next to "Monthly Reports" and "Send Welcome Emails". You can control these settings by toggling back and forth. Pink = on! (see screenshot below)

Can I customize the welcome email?

Yes! Click Customize welcome email to edit the template email. Click Save Changes once finished.

When turned On, Homebot will take care of the rest.  We will also send a welcome email to any new leads who join via your lead capture page (but this version is a little different since these users are already expecting a Homebot digest).

Can I still send my own Welcome Emails?

Yes!  If you want to send your own welcome email through your own system, just be sure this setting is turned Off in your profile if you don't want Homebot's version to send.

If I turn it on, will my existing clients receive it?

No.  If you turn it on, only buyers you add moving forward will receive a welcome email.

______________________________________________

Previews of Welcome Emails... 

Scenario #1: New buyer, not previously a homeowner

SUBJ: I've set you up with Homebot

Hello [Customer Name],

I am excited to let you know that I have invested in a product called Homebot that will be your personal guide through your home-buying journey (at no cost to you)!

You will be receiving a free email called the “Homebot Market Report” which  is a highly personalized, interactive guide with critical information about the home-buying process.

What will the Homebot Market Report do for you?

  • Explore neighborhoods and cities nationwide to find your perfect buying area
  • Use current market temperatures to determine your buying strategy
  • Estimate how much home you can afford at today's interest rates
  • See how much your new home could rent for on services like Airbnb
  • Get your finances prepared so you can move quickly on your dream house! 

I hope you find this information valuable; however, if you are not interested in receiving this report, please let me know and I will cancel your subscription, or simply click “Unsubscribe” in the Homebot Market Report email.

You should receive your first report tomorrow. Please feel free to call or email me at any time and I hope you enjoy Homebot!

Best, 

{Realtor/LO First Last}
{Company}
{REA/LO Phone link}
{REA/LO Email link}
{LinkedIn profile if not null]

______________________________________________

Scenario #2: Existing HO, Also added to buyer product

SUBJ: I’ve added you to Homebot’s new buyer’s guide

Hello [Customer Name],

I’m thrilled to tell you that, in addition to your monthly Homeowners digest, you will also receive a monthly market report that will be your personal guide through the home-buying journey (also at no cost to you)!

This free email called the “Homebot Market Report” is a highly personalized, interactive guide with critical information about the home-buying process.

What will Homebot for Buyers do for you?

  • Explore neighborhoods, ZIPs and cities nationwide to find your perfect buying area
  • Use current market temperatures to determine your buying strategy
  • Estimate how much home you can afford at today's interest rates
  • See how much your new home could rent for on services like Airbnb
  • Get all your financing prepared so you can move quickly on your dream house! 
  • I hope you find this information valuable; however, if you are not interested in receiving this report, please let me know and I will cancel your subscription, or simply click “Unsubscribe” in the Homebot Market Report email.

You should receive your first report in the coming week. Please feel free to call or email me at any time and I hope you enjoy Homebot!

Best, 

{Realtor First Last]
{Company}
{REA Phone link}
{REA Email link}
{LinkedIn profile if not null]

Did this answer your question?