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Likely to Sell Email Alert

Erica McGarvey avatar
Written by Erica McGarvey
Updated this week

The Likely to Sell email alert helps you connect with homeowners before they list their home, giving you a valuable head start in the selling journey.

What It Is

When a homeowner is added to the Likely to sell Key Client List with a score of 70 and above, Homebot will automatically send a personalized email.

This is true for clients added after 10/21/2025. You can still manually send the email to clients already in your account who meet the threshold. More on that below!

The email highlights:

  • Recently sold comps and active listings in their area

  • Personalized equity insights to help them understand their potential. If the client has less than 10,000 in equity, we'll include market stats instead.

  • A main call-to-action driving them into a Market Check-In, where they can share their selling timeline and ownership goals

Example email for a client with over $10,000 in equity:

Once the client completes their Homeowner Check-In, their responses flow back into their profile, giving you the context you need for the right outreach at the right time.

Click here to learn about the homeowner check-in.


How It Works

To ensure relevant, timely engagement, the send rules are simple and protective:

  • Sent only when a client crosses into High Likely to Sell (70+)

  • Delivered once, even if a client crosses the High LTS threshold multiple times

  • Eligible only for clients or prospects with verified homes and email permissions

  • If a client owns multiple homes, the email will be sent for the property with the highest equity


Manual Send Option

Since the automated email will only trigger for new clients who cross the 70% LTS threshold, this manual option ensures you can still engage your existing clients who are already flagged as likely to sell. The email can only be sent once to your client.

To manually send the email, navigate to the client's profile and click Send likely to sell email toward the bottom left. You may need to scroll down a bit.


How to preview the email

To preview the email, navigate to your profile or a client's profile with a score above 70, and follow the steps below:

Step 1: Click Send likely to sell email

Step 2: Select Your email, enter your address, and click Send


Have questions?

Send customer support a direct message using the pink icon located at the bottom right corner of your screen.

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